A MarCom Liaison is a member of the Office of Marketing & Communications for the Cornell SC Johnson College of Business. Being a MarCom liaison means helping our content stewards keep the website strong, user-friendly, and on-brand. They provide the training and support needed every step of the way. A MarCom Liaison is assigned to each page of the website to support the page’s content steward in ensuring the website's content is accurate, up-to-date, and accessible. 


Responsibilities of a MarCom Liaison

It is MarCom’s responsibility to:

  • Support non-MarCom stewards in performing governance tasks via Teamwork Desk tickets, such as the Review Checklist 
  • Add page-specific review tasks in addition to the universal page tasks, if necessary
  • Provide guidance and training to content stewards as needed
  • Regularly review assigned pages to identify gaps in governance 
  • Proactively assist with large-scale updates or questions about governance best practices
MarCom Liaisons have additional permissions within the Governance Plugin: 
  • Can modify Page Governance information fields 

Navigating the Governance Plugin 

On any given page, the governance plugin section displays several links at the top, depending on your role, are as follows: 
  • Liaison View 
  • Steward View 
  • Documentation 
  • Content Updates 
The Liaisons View is visible only to MarCom liaisons. Here you can identity the MarCom Liaison assigned to that page. You can assign a MarCom Liaison using the drop-down selector. 



On-Page Content Review Tasks 

The tasks listed under this section help ensure each page is accurate and up to standards. Use this area to add any page-specific tasks in addition to the global on-page content review tasks. Click the Save Governance Settings button if you have made changes to the Review Requirements section.



Click the Save Governance Settings button if you have made changes to the Review Requirements section.


Review Cycles Notifications 

The MarCom liaison will receive an email notification for the: 
  1. Seven-day reminder: The content steward, the secondary notification recipient, and the MarCom liaison receive a notification that the page review is due in seven days. The content steward reviews the page and confirms the review is complete for the cycle, OR 
  2. Overdue notification: The content steward, the secondary contact, and the MarCom liaison receive daily notifications that the page review is overdue until the review cycle is marked complete. The MarCom liaison contacts the steward and secondary contact to determine what assistance is needed to resolve the review cycle.